![]() Įlated by the game’s popularity, InnerSloth began working on a sequel, Among Us 2, in August, while Willard and InnerSloth artist Amy Liu continued to update Among Us. Aside from celebrities bringing the game to the attention of the public, other presumed reasons for the game’s sudden success include quarantine boredom, Among Us ’ creative take on the Mafia concept, and InnerSloth’s recent release of The Henry Stickmin Collection ー a game created by Innersloth designer Marcus Bromander. Not long after, numerous other well-known internet personalities ー including Shroud, Pokimane, and PewDiePieーjoined in, and soon enough, Among Us was surfacing across YouTube, Twitch, Twitter, Instagram, and other social media platforms. Its fame was skyrocketed by video game streamers in South Korea and Brazil, and later by Twitch streamers such as Sodapoppin, who popularized it on the platform in July 2020. With game updates as regularly as once a week, Willard admitted that they “stuck with a lot longer than we probably should have from a pure business standpoint,” yet this persistence slowly but surely drew in a larger c rowd. “It didn’t release super well,” commented programmer Forest Willard, something that was believed to be a result of “really bad…marketing.” In fact, the three-person team of developers planned on “ up on it several times” if not for its “small but vocal player base,” to which InnerSloth responded by continuing to add new features. As an Impostor, a player’s goal is to sabotage the mission and kill everyone else on the crew without getting caught.Īmong Us ’ indie game development studio, InnerSloth, lamented the game’s unpopularity following its 2018 launch. As a Crewmate, a player is responsible for completing individual tasks, all while attempting to figure out who the Impostor or Impostors are. It takes place on one of three different maps, where players play as either Crewmates or Impostors at the start of each game. The online multiplayer game resembles the popular party game Mafia. Currently, it continues to be played and streamed all over the world, and holds a ranking of #3 on the video streaming service Twitch. Beginning around late June 2020, Among Us suddenly picked up momentum, reaching a drastic peak of 438,524 players at once in mid-September. Its player count remained in the low double digits for nearly all of the first year and then continued to fluctuate, but never rose to a significant number-that is, until recently. In fact, for the first two years following its debut on J, the video game seemed like a lost cause. Among Us failed to make a grand entrance upon release.
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